Business Development
Global Focus on Niche Medical Settings.
The goal of our U.S. and European business development efforts is to identify and acquire post-proof of concept clinical opportunities and/or already commercialized pharmaceutical products to which we can apply our experience in building brands.
Our intent is to support these products with a targeted marketing effort serving the hospital and physician specialty market. Through this type of commercialization we can provide a high level of service, attain better product margins, and maintain control of the distribution of our product(s).
Our strategy is to target serious diseases by building franchises within narrowly focused prescribing groups, with an initial niche focus on hospital infectious disease, transplant medicine and gastroenterology. Our interest could expand into other areas if they are compatible with our general business plan (i.e. niche opportunities, supportable by specialty marketing).
Contact
Clayton Fletcher
Vice President, Business Development
(610) 321-6789
clayton.fletcher@viropharma.com